Page 211 de 793
Single- and Multi-Ideology Marketing in the Province of Quebec in the Early Twentieth Century
Type of resource | |
---|---|
Authors/collaborators |
|
Title |
Single- and Multi-Ideology Marketing in the Province of Quebec in the Early Twentieth Century
|
Abstract |
The authors examine the marketing strategies that stove manufacturers implemented in Quebec at the beginning of the twentieth century where French- and English-Canadian nationalist ideologies coexisted. French Canadian manufacturers mixed a multi-ideology marketing framework of French- and English-Canadian nationalisms, while English Canadian producers developed advertising campaign exhibiting references to a single ideology. The authors propose contemporary marketing approaches in minority/majority situations based on these historic strategies.
|
Publication |
Journal of Micromarketing
|
Volume |
Vol. 31
|
Issue |
no. 1
|
Pages |
32-43
|
Date |
March 2011
|
Language |
en
|
Citation |
Baillargeon, Lisa, and Patrice Gélinas. “Single- and Multi-Ideology Marketing in the Province of Quebec in the Early Twentieth Century.” Journal of Micromarketing Vol. 31, no. 1 (March 2011): 32–43.
|
Find in a library | |
Permalink |
Page 211 de 793