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Couvrette, Sébastien. “La classe moyenne se met en scène : la publicité des quotidiens montréalais comme discours de classe, 1920-1970.” Recherches sociographiques Vol. 53, no. 3 (Décembre 2012): 585–619. http://www.erudit.org/fr/revues/rs/2012-v53-n3-rs0391/1013411ar/.
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Dhar, Tirtha, and Kathy Baylis. “Fast-Food Consumption and the Ban on Advertising Targeting Children: The Quebec Experience.” Journal of Marketing Research Vol. 48, no. 5 (October 2011): 799–813. http://www.marketingpower.com/aboutama/documents/jmr_forthcoming/fast_food_consumption.pdf.
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Rudy, Jarrett. The Freedom to Smoke: Tobacco Consumption and Identity. Montreal and Kingston: McGill-Queen’s University Press, 2005.