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Wilkins, Robert N. “Retail, Religion and Rinks: Montreal at Christmas, 1865.” Quebec Heritage News, Winter 2018. http://qahn.org/files/quebecanglophoneheritagenetwork/documents/qhn_winter_2018.final_.pdf.
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Sumner, Lisa. “‘Known by the Company It Keeps’: Popularizing Seagram’s in the Canadian Imagination.” PhD dissertation, McGill University, 2009. https://escholarship.mcgill.ca/concern/theses/wh246s49x?locale=en.
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Straw, Will. “Media Networks and Language Crossing in Montreal.” In Speaking Memory: How Translation Shapes City Life, edited by Sherry Simon, 153–168. Montreal and Kingston: McGill-Queen’s University Press, 2016.
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Straw, Will. “‘A City of Sin No More’: Sanitizing Montreal in Print Culture, 1964–71.” International Journal of Canadian Studies / Revue internationale d’études canadiennes Vol. 48 (2014): 137–151.
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Schwartz, Joan M. “With Word and Image: Notman and the Photographically Illustrated Book.” In Notman: A Visionary Photographer, edited by Hélène Samson and Suzanne Sauvage, 144–151. Paris, France & Montreal: Éditions Hazan & McCord Museum, 2016.
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Robinson, Daniel J. “Cigarette Marketing and Smoking Culture in 1930s Canada.” Journal of the Canadian Historical Association/Revue de la Société historique du Canada Vol. 25, no. 1 (2014): 63–105. https://www.erudit.org/en/journals/jcha/2014-v25-n1-jcha02048/1032799ar.pdf.
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Robinson, Daniel J. “‘The Luxury of Moderate Use’: Seagram and Moderation Advertising, 1934-1955.” In Communicating in Canada’s Past: Essays in Media History, edited by Gene Allen and Daniel J. Robinson, 109–139. Toronto, ON: University of Toronto Press, 2009.
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Potvin Kent, Monique, Elise Pauzé, Lauren Remedios, David Wu, Julia Soares Guimaraes, Adena Pinto, Mariangela Bagnato, et al. “Advertising Expenditures on Child-Targeted Food and Beverage Products in Two Policy Environments in Canada in 2016 and 2019.” PLoS ONE Vol. 18, no. 1 (January 11, 2023). https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0279275.
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Potvin Kent, Monique, Lise Dubois, and Alissa Wanless. “Food Marketing on Children’s Television in Two Different Policy Environments.” International Journal of Pediatric Obesity Vol. 6, no. 2, part 2 (June 2011): 433–441.
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Opp, James. “Branding ‘the Bay/La Baie’: Corporate Identity, the Hudson’s Bay Company, and the Burden of History in the 1960s.” Canadian Historical Review Vol. 96, no. 2 (June 2015): 223–256.
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O’Donnell, Lorraine. “Le voyage virtuel : les consommatrices, le monde de l’étranger et Eaton à Montréal, 1880-1980.” Revue d’histoire de l’Amérique française Vol. 58, no. 4 (2005): 535–568. http://www.erudit.org/revue/haf/2005/v58/n4/012212ar.pdf.
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Neatby, Nicole. From Old Quebec to La Belle Province: Tourism Promotion, Travel Writing, and National Identities, 1920-1967. Montreal and Kingston: McGill-Queen’s University Press, 2018.
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Montreal Gazette. The Record of the Gazette Tobacco Fund. Montreal: Gazette Office, 1919.
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McKay, Shona. “A Little on the Wild Side: The Sixties Advertising of Eaton’s Montreal.” Applied Arts Vol. 8, no. 4 (December 1993): 26–28.
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McCallum, Marc Myre. “Boire comme un homme : la masculinité dans les publicités de bière au Québec dans les années 1920.” Cahiers d’histoire Vol. 32, no. 1 (t 2013): 99–125. https://www.erudit.org/en/journals/histoire/2013-v32-n1-histoire0981/1020233ar.pdf.
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MacGregor, Robert M. “Dr. A.C. Daniels Co., Bag Balm, and Shania Twain the ‘Saviour’?” Journal of Eastern Townships Studies / Revue d’études des Cantons-de-l’Est No. 24 (Spring 2004): 69–85. http://www.etrc.ca/journal/jets-archive/.
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Levesque, Sophie. “Un sentiment antijuif exploité par la publicité.” Histoire Québec, 2015. https://www.erudit.org/fr/revues/hq/2015-v20-n3-hq01826/77873ac.pdf.
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Lefebvre, Michèle. “Les guides touristiques d’hôtels montréalais, 1857-1917 – Une stratégie publicitaire.” Revue de Bibliothèque et Archives nationales du Québec, 2013. https://www.erudit.org/en/journals/rbanq/2013-n5-rbanq0763/1017694ar/.
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Laporte, Pierre E. “Status Language Planning in Quebec: An Evaluation.” In Conflict and Language in Quebec, edited by Richard Y. Bourhis, 53–80. Clevedon, Avon, England: Multilingual Matters Ltd., 1984.
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Labelle, Guy. “Étude de la langue de l’affichage dans la région de Montréal.” Master’s Thesis, Université de Montréal, 1970.
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Hill, Mary B. “Bilingual Advertising in the Retail Enterprise.” Master’s Thesis, McGill University, 1963. http://www.collectionscanada.gc.ca/obj/thesescanada/vol2/QMM/TC-QMM-115117.pdf.
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Gossage, Peter. “Absorbing Junior: The Use of Patent Medicines as Abortifacients in Nineteenth Century Montreal.” The Register Vol. 3, no. 1 (March 1982): 1–13.
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Elkin, Frederick, and Mary B. Hill. “Bicultural and Bilingual Adaptations in French Canada: The Example of Retail Advertising.” Canadian Review of Sociology/Revue canadienne de sociologie Vol. 2, no. 3 (August 1965): 132–148.
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Elkin, Frederick, and Mary B. Hill. “Advertising in a Bilingual City.” Journal des Traducteurs Vol. 8 (September 1963): 75–81.
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Elkin, Frederick. Rebels and Colleagues: Advertising and Social Change in French Canada. Montreal and Kingston: McGill-Queen’s University Press, 1973.
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Elkin, Frederick. “A Study of Advertisements in Montreal Newspapers.” Canadian Communications Vol. 1, no. 4 (Summer 1961): 15–22, 30.
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Driver, Elizabeth. Culinary Landmarks: A Bibliography of Canadian Cookbooks, 1825-1949. Toronto, ON: University of Toronto Press, 2008.
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Doonan, Natalie. “Wild Cuisine and Canadianness Creeping Rootstalks and Subterranean Struggle.” Gastronomica Vol. 18, no. 3 (Fall 2018): 14–27.
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Doonan, Natalie. “Cloudberry Connections: Wilderness and Development on the Lower North Shore of Québec.” PhD dissertation, Concordia University, 2016. https://spectrum.library.concordia.ca/981006/1/Doonan_PhD_S2016.pdf.
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Couvrette, Sébastien. Le récit de la classe moyenne : la publicité des quotidiens montréalais, 1920-1970. Montréal: Leméac, 2014.
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