Consommation des mass media : biculturalisme des mass media ou bilinguisme des consommateurs?

Type of resource
Author/collaborator
Title
Consommation des mass media : biculturalisme des mass media ou bilinguisme des consommateurs?
Abstract
The Royal Commission on Bilingualism and Biculturalism, established by the federal government in 1963, postulated that both French-speaking and English-speaking Canadians have within their reach mass media that allow for their cultural development. This theory holds that diffusion techniques, even though unilingual, could be bicultural in their content and thus serve as instruments for reciprocal knowledge for Anglophones and Francophones. The author examines the validity of this assertion by comparing it with observations related to mass media consumption among Montrealers. She argues that the Royal Commission's theory does not seem to be the case. The objective of knowing one another could also rest upon the bilingualism of individuals and the consumption of media in both languages. The author constructed a unilingualism-bilingualism scale to evaluate this possibility. Among all linguistic groups, even the equilingual ones, she found that there are very few who watch TV programs and read newspapers in both languages. Unilinguals and bilinguals, other than equilinguals, mostly consume mass media products in the language they know best. She concludes that the linguistic factor alone is incapable of explaining the attraction of the Francophones for the English-language media, nor does it offer satisfactory explanations for the behaviour of the equilinguals.
Publication
Canadian Review of Sociology/Revue canadienne de sociologie
Volume
Vol. 9
Issue
no. 4
Pages
325-346
Date
Novembre 1972
Language
fr
Citation
Mousseau-Glaser, Monique. “Consommation des mass media : biculturalisme des mass media ou bilinguisme des consommateurs?” Canadian Review of Sociology/Revue canadienne de sociologie Vol. 9, no. 4 (November 1972): 325–346.
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