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The Bronfmans: The Rise and Fall of the House of Seagram
| Type of resource | |
|---|---|
| Author/collaborator |
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| Title |
The Bronfmans: The Rise and Fall of the House of Seagram
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| Abstract |
The story of Montreal businessman Sam Bronfman (1889-1971) who made drinking whisky respectable in the United States and built Distillers Corporation Limited and its signature brand, Seagram, into a worldwide empire in wine and spirits, only to see the company gradually transformed in the 1990s by the founder's grandson, Edgar Bronfman Jr., into a sprawling media empire that was disastrously absorbed into the French entertainment conglomerate Vivendi. This debacle cost the Bronfman family $3 billion in losses.
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| Place |
New York, NY
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| Publisher |
St. Martin’s Press
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| Date |
2006
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| # of Pages |
320p.
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| Language |
en
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| ISBN |
978-0-312-33220-4
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| Citation |
Faith, Nicholas. The Bronfmans: The Rise and Fall of the House of Seagram. New York, NY: St. Martin’s Press, 2006.
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