Page 24 de 43
Dr. A.C. Daniels Co., Bag Balm, and Shania Twain the “Saviour”?
| Type of resource | |
|---|---|
| Author/collaborator |
|
| Title |
Dr. A.C. Daniels Co., Bag Balm, and Shania Twain the “Saviour”?
|
| Abstract |
In November 1999, London’s Daily Telegraph ran a story, in which Canadian singing sensation Shania Twain gave a beauty tip to her interviewer. She confessed that for hair and skin conditioning she used Bag Balm, an animal product for veterinary use only. The author notes that the newspaper article was immediately circulated throughout the world by print, radio, television and Internet sources. He expalins that the manufacturer of the product, Dr. A.C. Daniels Co. of Stanstead, Quebec, was instantly inundated with sales orders for Bag Balm, having to face what is now known as the “Shania Crisis” or the “Shania Effect”. The author discusses the company, the product – Bag Balm – and numerous related and interconnected communicational variables. His study reflects how such factors as word-of-mouth, word-of-mouse, referential density, indexical meanings, intertextuality and the ways that celebrity endorsements have affected a somewhat obscure, two-person company located in Stanstead Quebec.
|
| Publication |
Journal of Eastern Townships Studies / Revue d'études des Cantons-de-l'Est
|
| Volume |
No. 24
|
| Pages |
69-85
|
| Date |
Spring 2004
|
| Language |
en
|
| URL | |
| Citation |
MacGregor, Robert M. “Dr. A.C. Daniels Co., Bag Balm, and Shania Twain the ‘Saviour’?” Journal of Eastern Townships Studies / Revue d’études des Cantons-de-l’Est No. 24 (Spring 2004): 69–85. http://www.etrc.ca/journal/jets-archive/.
|
| Find in a library | |
| Permalink |
Page 24 de 43
