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3 resources
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Laporte, Gilles. Molson et le Québec. Montréal: Michel Brûlé, 2009.
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Sweeney, Daniel Robert. “Consumer Behaviour and Language : A Study of the Spectators of the Montreal Canadiens and Montreal Alouettes.” Master’s Thesis, University of Windsor, 2003.
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Dufresne, Sylvie. “1883-1889: Quand Montréal avait son Carnaval!” Cap-aux-Diamants No. 64 (Hiver 2001): 10–14. https://www.erudit.org/en/journals/cd/2001-n64-cd1043766/8382ac.pdf.