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Single- and Multi-Ideology Marketing in the Province of Quebec in the Early Twentieth Century
| Type of resource | |
|---|---|
| Authors/collaborators |
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| Title |
Single- and Multi-Ideology Marketing in the Province of Quebec in the Early Twentieth Century
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| Abstract |
The authors examine the marketing strategies that stove manufacturers implemented in Quebec at the beginning of the twentieth century where French- and English-Canadian nationalist ideologies coexisted. French Canadian manufacturers mixed a multi-ideology marketing framework of French- and English-Canadian nationalisms, while English Canadian producers developed advertising campaign exhibiting references to a single ideology. The authors propose contemporary marketing approaches in minority/majority situations based on these historic strategies.
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| Publication |
Journal of Micromarketing
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| Volume |
Vol. 31
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| Issue |
no. 1
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| Pages |
32-43
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| Date |
March 2011
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| Language |
en
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| Citation |
Baillargeon, Lisa, and Patrice Gélinas. “Single- and Multi-Ideology Marketing in the Province of Quebec in the Early Twentieth Century.” Journal of Micromarketing Vol. 31, no. 1 (March 2011): 32–43.
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