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10 resources
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Bourhis, Richard Y., and Fred Genesse. “Evaluative Reactions of Language Choice Strategies: The Role of Sociostructural Strategies.” Language & Communications (1980): 335–343.
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Bourhis, Richard Y., and Fred Genesse. “Evaluative Reactions to Code Switching Strategies in Montreal.” In Language: Social Psychological Perspectives, edited by Howard Giles, W. Peter Robinson, and Philip M. Smith, 335–343. Oxford, England & Toronto, ON: Pergamon Press, 1980.
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Carter, Lanita S., David M. Andrus, and Sherman Hanna. “The Effects of Demographic Characteristics on Consumer Information Periodical Readership and Financial Knowledge.” International Journal of Consumer Studies Vol. 10, no. 2 (June 1986): 139–150.
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Comeau, Michelle. “Les grands magasins de la rue Sainte-Catherine à Montréal : des lieux de modernisation d’homogénéisation et de différenciation des modes de consommation.” Material History Review/Revue d’histoire matérielle Vol. 41 (Printemps 1995): 58–68.
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Côte, Luc. “Publicité, publicitaires et presse écrite au Canada et au Québec 1929-1960 : essai sur la manipulation idéologique.” PhD dissertation, Université d’Ottawa, 1995. http://www.ruor.uottawa.ca/en/handle/10393/10097.
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Côté, Luc, and Jean-Guy Daigle. Publicité de masse et masse publicitaire : le marché québécois des années 1920 aux années 1960. Ottawa, ON: Les Presses de l’Université d’Ottawa, 1999.
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McKay, Shona. “A Little on the Wild Side: The Sixties Advertising of Eaton’s Montreal.” Applied Arts Vol. 8, no. 4 (December 1993): 26–28.
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Tamilia, Robert D. Marketing Issues of Bill 101 on the Quebec Non French Market. Montréal: Centre de recherche en gestion, Université du Québec à Montréal, 1988.
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Tamilia, Robert D. Doing Business in a Bilingual Market: The Province of Quebec. Bowling Green, OH: Canadian Studies Center, Bowling Green State University, 1996.
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Tan, Daniel K Y. “A Comparative Study of Store Image as Perceived by English and French Speaking Consumers in Quebec.” Master’s Research Paper, Concordia University, 1979.